Launch of EWC 26, discover the world's largest esports competition

Fulllife UniverseJul 6, 20263 min read

For many, video games represent a leisure activity, a way to escape, to dive into new and diverse universes. For others, it is one of the guarantors of competitive spirit, requiring one to surpass oneself, whether solo or within a team. For the best players in the world, it is a sports discipline that demands rigor, regular training, and a strong mindset. Some games are conducive to competitions and EWC 26 is precisely the great global gathering that highlights the best players in the world.

A Parisian summer marked by esports

Officially created in 2023 (and succeeding Gamers8, a festival that emerged the previous year), the Esports World Cup began in 2024 in Riyadh, Saudi Arabia. For its third edition, the competition changes its headquarters and takes place in Paris, the French capital. Thus, from July 6 to August 23, 2026, players will be thrilled with tournaments showcasing the best players of Valorant, Apex Legends, League of Legends, PUBG Battlegrounds, Teamfight Tactics, Call of Duty Warzone and Call of Duty Black Ops 7, Overwatch, Rocket League, Counter Strike 2, Rainbow Six Siege, Fortnite, Street Fighter 6, Tekken 8, and Fatal Fury City of the Wolves, to name a few.

Of course, the biggest teams will be part of the event, such as Karmine Corp, G2 Esports, Fnatic, Team Heretics and Team Vitality. The schedule can be found just below, so you know when to take your vacation... Obviously, those who cannot travel to Paris can follow all the competitions via streaming. In any case, it's a great celebration aimed at celebrating video games as a whole, both from the side of the actors who offer a real spectacle and from the side of the supporters who cheer on their favorites.

Fulllife at the heart of the event

A French company based in Biarritz, Fulllife develops products that honor several iconic licenses from the gaming universe. The company is also invested in esports as it equips several teams that will compete in EWC 26. Therefore, it had to have a prominent place at the event, as was the case during the two previous editions. Thus, to accompany this exceptional event, Fulllife holds its essential World Esports Jersey Bar, which allows you to purchase all the official products sold by the brand, in addition to the jerseys of the teams participating in the competition. Meet us at hall 1 of the Parc des Expositions, in Paris of course.

A special collection to celebrate the moment

Being able to attend the EWC 26 in France is a significant moment for all the players in the country. It is also a recognition of the medium that reaches the highest spheres, the event having notably been praised by the President of the Republic. This shows how much France is involved in the video game sector, especially since several French studios shine with their games, such as Ubisoft (R6 Siege, the Assassin's Creed games) or Sandfall Interactive, the studio behind the Game of the Year 2025, namely Clair Obscur: Expedition 33. As a result, Fulllife wanted to mark this historic moment in its own way. This results in an EWC 26 collection consisting of two t-shirts, a hoodie, and a poster. Don't wait to get them!